87% MEN. I made the poster for Doc Lounge season party 2010 with “Freetime Machos” by Mika Ronkainen as the main film. The film follows a finnish male rugby team and the concept of manhood is essential. I liked the film but I was also thinking: another film by and about men. I wanted to look into the numbers of participating men and women in the event. After counting my conclusion was that it was 87% men performing so I used that for the headline. Men became the theme for the poster.
MÄN SOM SIMMAR. For the screening of the film “Män som simmar” by Dylan Williams, about a male synchronised swimming team, I made an illustration based on the under water swimming scenes. The illustration was used in marketing the event.